How to Send WhatsApp Form Submissions to Any App Using Webhooks
Need form data in your CRM, Slack, or a custom app — not just WhatsApp and Sheets? WhatsLead's webhook integration sends every submission to any URL you choose.
What a Webhook Actually Does (In Plain Terms)
A webhook is just a notification WhatsLead sends to a web address of your choice, the instant someone submits your form. Whatever system is listening at that address — a CRM, a Slack channel, an automation tool, or code you've written yourself — receives the full submission automatically.
If Google Sheets and WhatsApp cover most businesses, webhooks are for the ones that need form data somewhere more specific: a CRM your team already lives in, a Slack alert for the whole office, or a custom internal tool.
How to Set Up a Webhook
What the Payload Looks Like
Each webhook call sends a simple JSON object with your form name, submission time, and every answer — keyed by the exact question label you wrote in your form. For example, a property enquiry form submission would send something like:
| JSON Field | Example Value |
|---|---|
| form_name | Property Enquiry Form |
| submitted_at | 2026-08-17T09:12:00.000Z |
| responses → Full Name | Rahul Mehta |
| responses → Phone Number | +91 98765 43210 |
| responses → Property Type | 3BHK Apartment |
| responses → Budget Range | ₹80L – ₹1.2Cr |
Because the keys are your actual question labels, most CRMs and automation tools can map fields without any extra configuration.
Common Ways Businesses Use Webhooks
| Use Case | What Happens |
|---|---|
| Slack notification | Whole team sees new leads the moment they come in |
| CRM integration | Lead is created as a contact automatically |
| Zapier/Make/n8n | Trigger any downstream workflow — email, SMS, task creation |
| Custom internal dashboard | Your developer's app receives and stores every submission |
A Practical Tip
Use webhooks alongside WhatsApp delivery, not instead of it. WhatsApp still gives you the instant, personal reply channel — the webhook just makes sure the data also reaches wherever your team actually works.
Ready to collect leads on WhatsApp?
Create your first WhatsApp form free — no credit card required.
Start for free →